The surprising solution to the chewing gum problem

Solving the chewing gum problem isn't about cleaning gum off pavements. It's about changing people's behaviour so that they will put their gum in a bin.

Gummy Bins® is a breakthrough in solving the chewing gum problem. It's about prevention, not cure. It's appealing and quirky. It's fun and different! And it has serious and proven effects.

Gummybins are proving to be an extremely successful gum litter solution; their quirky, eye catching design makes them an instantly recognizable receptacle for chewing gum collection. Gummybins act as a catalyst to behavioural change, reminding the public that chewing gum is litter and that it is not acceptable to throw it to the ground.

Our first priority is to get gum off the streets. The Gummy Bins® system has been proven to do this. For now the material is collected and landfilled. However the story does not end here. The gum we collect can be recycled. Not into more gum, but into drainage and construction material. Once gum collections have achieved critical mass, then a recycling programme can be launched.